The good folk over at Park Winters wanted to create a unique branded look for their event, Fig Jam. Inspired by Folk and Rock band posters in the 70's, we explored hand-lettered type and detailed digital rendering as a unique, psychedelic solution to their visual needs.
I developed out a digital poster, screen printed color version, t-shirt design, outdoor banner, and Facebook event banner.
As part of the process in selecting colors and learning the unique nuances of the fig they wanted to feature, I watercolored a botanical illustration. From this we developed the color palette and carefully rendered leaves and flora accents.
Hand-lettering, Watercolor, Adobe Illustrator