The wonderful SoFi creative team approached me with the challenge of visually interpreting their Career Guide into a Bullet Journal, with a creative twist of lettering and illustration. I created custom spreads, inspired by trail maps and the theme of travel.
I then illustrated the journal from start to finish under a time-lapse video camera on site. It was an exhilarating challenge and I loved the opportunity to work with such an incredible team of people.
A special shoutout to the visionary Art Direction from Dustin Smith of Smith&Co. (smithnco.com) and the team at Dwight Eschliman Studio (eschlimanstudio.com) for their incredible talent and teamwork throughout the creative process.
The final result achieved just under 1 million views, over 4,000 likes, over 573 comments, and 3.4K shares.
Executive Creative Director: Justin Hooper
Art Director / Director: Dustin Smith
Copywriter: Kelly Bonner
Photographer / Director: Dwight Eschlimann
Social Media Director: Christine Zalocha
SoFi Journal - Plan Your Career
The final developed video and guide!