The Plant Foundry is a wonderful local nursery in Sacramento. They approached me for a comprehensive rebrand in order to refresh their image as they grew their business.
As a unique and whimsical nursery, my goal was to transform their branding into something that reflected their bright, earthy nature. The new logo mimicked refined lettering overgrown by soft, natural elements. I also created a secondary emblem logo for their social media and iconic applications.
Then, I developed a series of stylized, color-themed watercolors that visually balanced the new logo. From these illustrations I rendered two surface pattern designs and derived a fresh new color palette.
With this brand refresh, I developed out a new business suite and range of assets that would assist their wonderful growth into the Sacramento community. It was a pleasure to work with them, as well as learn some amazing new gardening and plant advice along the way!
More designs for this project are coming soon!