I was over the moon when The Red Rabbit invited me to rebrand their menus and interior restaurant wall with a fresh design direction. Known for their whimsical and quirky nature, I wanted to reflect their reputation by creating a “non-menu" menu. I chose a direction that would reflect the innovation and quality their restaurant prides itself on.
After experimenting with various illustration and lettering treatments, I focused in on detailed, steel engraving inspired illustration. My goal was to work in a color palette and organic style that complimented their rustic, warmly lit interior.
This project is completely hand-lettered and illustrated. It features over 30 spot illustrations, bespoke headers, playful borders and textures, and hidden moments of sneaky Red Rabbit cheekiness. It was by far one of the most intensive and rewarding projects to date!