Mēmōz Dessert Kitchen is a one-of-a-kind dessert cafe in Portland, OR that creates unique sugary creations in under two minutes. Their team approached me to tackle a full comprehensive branding, interior and exterior signage assistance, and collateral menu design to bring their unique business to life! I developed a playful, smiling custom logo, secondary brand elements, a suite of bright icons, and a comprehensive color system that consistently guides the customer through the dessert creation process.
I also had the pleasure of collaborating with the wonderful BKLA Architectural team to bring Mēmōz to life! Check out their creative renderings here.
The Plant Foundry
The Plant Foundry is a wonderful local nursery in Sacramento. They approached me for a comprehensive rebrand in order to refresh their image as they grew their business.
As a unique and whimsical nursery, my goal was to transform their branding into something that reflected their bright, earthy nature. The new logo mimicked refined lettering overgrown by soft, natural elements. I also created a secondary emblem logo for their social media and iconic applications.
Then, I developed a series of stylized, color-themed watercolors that visually balanced the new logo. From these illustrations I rendered two surface pattern designs and derived a fresh new color palette.
With this brand refresh, I developed out a new business suite and range of assets that would assist their wonderful growth into the Sacramento community. It was a pleasure to work with them, as well as learn some amazing new gardening and plant advice along the way!
More designs for this project are coming soon!
The Red Rabbit
I was over the moon when The Red Rabbit invited me to rebrand their menus and interior restaurant wall with a fresh design direction. Known for their whimsical and quirky nature, I wanted to reflect their reputation by creating a “non-menu" menu. I chose a direction that would reflect the innovation and quality their restaurant prides itself on.
After experimenting with various illustration and lettering treatments, I focused in on detailed, steel engraving inspired illustration. My goal was to work in a color palette and organic style that complimented their rustic, warmly lit interior.
This project is completely hand-lettered and illustrated. It features over 30 spot illustrations, bespoke headers, playful borders and textures, and hidden moments of sneaky Red Rabbit cheekiness. It was by far one of the most intensive and rewarding projects to date!
Created an exterior store panel for signage as well as a custom pattern to be used for restaurant collateral. All type and illustrations are hand-designed and vectored. Exterior featured by Rue Magazine.
Adobe Illustrator and Hand-lettering
*photo by Rue Magazine's Maia Smith
The Green Room
Paragary Restaurant Group approached me with the challenge of developing a nuanced, old-glamour themed logo and identity for Fort Sutter Hotel’s boutique bar. I explored and experimented with the style of Old Hollywood to develop a quirky, classic approach to the word mark and branding elements. I also sampled historical color palettes to feature a vintage shade of green and supplemental ornate embellishments.
I had the absolute pleasure of working with Indiana-born, Tennessee-living music artist Jordan Brooker for a new merchandise apparel design to reflect his country brand. Inspired by his home-state love and heartfelt lyrics, I created this type and illustration focused merch piece to visually communicate his musical talents.
Hand-lettering, Digital Illustration
Socality For Charity:Water
Extremely honored to collaborate with Socality in Sacramento for an event to raise money for Charity: Water. Project included resolving the exterior of a water jerry can, with the challenge of designing and adapting a script to the various angles of the surface. In addition, a collaboration with designer Kenny Wong (iamkennywong.com) to create a series of icons based on the Charity: Water statistics that would double as interactive photography pieces during the event. The prints were distributed in swag bags and were sold to generate charity. It was truly an honor to work towards such an incredible cause.